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How to utilise NFC tags as an artist
NFC technology presents a valuable opportunity for artists to tap into offline marketing.
 • 
Carlo Kiksen
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Converting TikTok users to Spotify listeners
A new integration allows TikTok users to save music to Spotify with a single tap seamlessly.
 • 
Carlo Kiksen
How artists contribute to social media addictions
Artists are unwitting contributors to the facilitation of behavioural addictions.
 • 
Carlo Kiksen
How artists can lower the costs of their ads
Simple actions artists can take to reduce their CPC, CPM, CPA.
 • 
Carlo Kiksen
Harnessing brand activism for artists
How activism can positively affect artist brands.
 • 
Carlo Kiksen
Why artists should comment on other artists’ posts
A very easy method to reach people within the target audience organically.
 • 
Carlo Kiksen
How to leverage user intent
Marketing is about changing behaviour rather than hacking algorithms.
 • 
Carlo Kiksen
How the viral yearbook trend works
Suddenly, many artists look like Saved By The Bell characters
 • 
Carlo Kiksen
How to register a .music domain name
A domain name is an integral part of an artist's brand.
 • 
Carlo Kiksen
How to use broadcasting channels on WhatsApp and Instagram
This new feature allows artists to use WhatsApp on a larger scale.
 • 
Carlo Kiksen
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